Arjun Kapoor has completed 9 years in Bollywood. Over time, he has seen success through many films and looked upon failure. Talking about how Arjun chooses his project, he said:


The endeavor is to try and do stuff that excites me personally and as a member of the audience. Sometimes, you have to be intimate about your selection, because as an actor these are the things you have craved that you would get an opportunity to do. Yes, it has been a tough act to balance because you get masked as a mainstream commercial hero over a span of two-three years, so you aren’t given enough offers of this kind. Therefore, you have to go and seek that unique and different film rather than it coming your way organically. However, that doesn’t stop me from seeking it. Also, the lines have blurred from 2012 to 2021, where a film like Sandeep Aur Pinky Faraar ( SAPF) is not looked at just as an interesting choice, or Aurangzeb and Ki & Ka aren’t looked at as offbeat films. They blend with the commercial, or rather, the new commercial narrative that’s growing, and that’s a heartening sign.


The theatres have been shut down due to the second wave of the pandemic. Talking about the uncertainty in times, Arjun said:
In my case, the release of SAPF was affected not once, but twice. First in March 2020, when we had the trailer out and had started the marketing, and then again in March 2021, when we were preparing once more and had to deal with the fact that there was a likelihood of another lockdown. At such a point, you just accept the fact that the film is not meant to connect with the audience in a broad spectrum and you feel it will be scattered — with the movie coming out mainly on satellite and digital. You accept that and detach yourself from the result, but continue to believe that the process was worth it.


Talking about how he chooses his projects in Bollywood,

Now, I have validation that I should follow my instinct and impulse, and not worry about the box-office implications… well, right now all of that exists on paper, so you can’t tell where the situation will be one year down the line. You just have to go with your instinct and know that the audience is sensible. Right now, they are consuming material on OTT, so when they come into the theatres — and believe me, they will — they should feel respected and not taken for granted. So, the material that I am selecting now, whether it’s more mainstream or as they call it a little off-center, there is certainly regard that I am keeping in my mind for the audience, where I myself don’t want to be taken for granted when I go to watch a film, be spoon-fed and be made to feel silly about things. I want to enjoy cinema that stimulates while entertaining me. You realize that the audience is ready to use all their might to get involved in the journey of the characters, catch
on to the smaller details and make a film a bigger success. Before SAPF came on OTT, I was thinking about whether I should stick to a certain kind of cinema, but this experience has given me the confidence to dabble in both worlds and enjoy myself equally.

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