Bollywood remixed is ruling the roost and looks like the fad isn’t getting to die down anytime soon. From ‘Aankh Marey’ in ‘Simmba’ to ‘Ole Ole’ from ‘Jawaani Jaaneman’ – musicians are working hard on giving desi hits a replacement twist. An exclusive interview with ETimes, ace music director Himesh Reshammiya explained the reason for the remix craze and said, “When music doesn’t have best before the release of the film then people will come with recall value which comes with recreation which is why more and more songs are getting to be recreated till the time composers decide they will give super hit songs before the release and that they will need to compel the businesses. The companies are only trying to find success which they’re right because they’re pocket money. How do they get that? If they are doing not get content before the release then they’re going to immediately choose a remix which features a recall value which is why this is often happening.”

Himesh has been the music composer for hit Bollywood films like ‘Iqbal’, ‘Phir Hera Pheri’ ‘Namastey London’ and a couple more to count on. He further added that today’s music director needs to be confident about their product, “Remixes are coming because new composers somewhere aren’t as sure and that they aren’t guaranteeing to give you a song to gamble on, and if that doesn’t work then you get the choice to not work with them within the future. So if that one song does well then they’re going to start believing within the composers. But today composers are so talented, but still are trying to find approval, what the opposite person wants. New composers got to be very sure and not work for approval otherwise they’re going to find yourself becoming background music composers.”

He will soon be seen in ‘Happy Hardy and Heer’ where a unique strategy was used to release the films’ music way before the movie’s actual release. He said we launched the music 45 months back, a method that wont to add the 90s. This was risky but I’m happy that Deepshika Deshmukh, Vashuji and Tips agreed and that we could work on this concept of launching the music much before the release of the film, it had been important for this romance that the music connects with the audience before the release because if you don’t know the music, then how will you connect with the film?”

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